Saturday 29 June 2019

Problems slowing cryptocurrency adoption in emerging markets

Terence Zimwara


Crypto-currencies are changing the way cross border payments and remittances are being conducted. Crypto-currencies transaction fees are generally cheaper and more convenient when compared with traditional payment platforms.

Just like fiat currency, transactions can be conducted via a mobile phone or desktop computer with the difference being that there is no central point or authority that restrict payments or imposes limits.
 In addition, decentralized Blockchain technologies like that of Bitcoin make it possible for anyone interested to verify all the transactions. As a consequence, crypto-currencies are able to overcome the problem of lack of trust that sometimes bedevils fiat currencies. Often central banks say one thing but go on to do something else.

However, in spite of this, crypto-currencies are still encountering problems gaining traction in emerging markets.  And unless something is done to address this, mass adoption will take much longer to happen, particularly in these vital markets.

There is a general consensus that when enough people are using these fintechs, the transacting costs, which are already low will only come down further. Furthermore, cryptocurrencies or tokens will realize their true potential once enough numbers are using the technology. So what could be hindering this objective?

Ignorance

To begin with, there is not much being done in terms of educating potential users or the general person. It would seem that some of those involved in the crypto business are motivated by the desire to make a big buck than taking on the exercise of informing and making aware. New enthusiasts (to the cryptoworld) are repeatedly informed about the Bitcoin price—which is growing fast—and how even the inexperienced investors are realizing huge gains.

It appears that Bitcoin for instance, is marketed more as a financial or investment asset rather than as a medium of exchange or store of value. Yet it is the latter two aspects of this crypto that can potentially hasten mass adoption (if only someone takes more time in preaching this.)

So after ten years of existence there is just not enough information on what crypto assets can do besides growing in value. For instance, in countries where there are harsh foreign currency regulations, crypto-currencies potentially offer alternatives that allow one to bypass or circumvent such regulations. This is because monetary authorities have no jurisdiction or cannot enforce policies over digital currencies like Bitcoin or XRP.

If this is widely known, more people in countries like Zimbabwe, Venezuela or Iran would be switching to cryptos.

It is the dissemination of such facts that will drive a wider adoption of crypto-currencies even as their numbers grow. According to coinmarketcap.com, there are over 2000 such tokens and we can only expect more to come. There are apparently a disproportionate number of these currencies relative to their time in existence and the number of people using them.

Now many worry that such an avalanche of tokens/coins issued without a proper regulatory structure in place could spell trouble. In some instances this trouble has manifested in the form of collapsed starts-ups.

ICOs and scams

To support this assertion, some point to a noticeable slowdown in ICOs was observed in 2018. According to the UK’s Financial Conduct Authority consultation paper, this can be attributed to ‘investor caution as a response to the large amount of fraudulent ICOs as well as a high failure rate of new enterprises that use the ICO process.’

Indeed it is the abuse of the ICO process as well as the packaging of outright scams as cryptos that has invited increased scrutiny by governmental authorities.

OneCoin is one prominent fraudulent scheme, which was disguised as a crypto-currency exchange business that fleeced investors millions of dollars. The media coverage of such failures reinforces the negative stereotypes about all crypto-currencies.

Cryptocurrencies seen as Ponzi schemes

Perhaps the biggest test for cryptos, particularly in Africa, has to be their association with Ponzi or pyramid schemes. Put differently, it is the failure by the more gullible to distinguish fraudulent schemes from legitimate crypto-currency businesses.

Ponzi schemes are elaborate undertakings by fraudsters to steal from unsuspecting people and these are quite prominent in poor countries. By contrast, crypto-currencies like Bitcoin have been proven to satisfy their core objectives like acting as an alternative to fiat currency—that is a store of value or medium of exchange. Bitcoin has been around for 10 years and still going strong, Ponzi schemes on the other hand do not last that long.

It is only when enough people in these poor countries are able to make the distinction will crypto-currencies like Bitcoin overcome this challenge of being associated with Ponzi/Pyramid schemes. But why must this be an issue of concern crypto stakeholders?

Well, a few years ago a Russia based Ponzi scheme, MMM was able to con millions of dollars from a number of people in several African countries. After a while this outfit was busted and the ringleaders were apprehended.

Interestingly however, that the same luring tactics used by this now defunct MMM syndicate are being employed by some crypto start-ups on the continent. This not only raises concerns with members of the public but invites unhelpful government intervention.

In Nigeria, regulators may have taken a hard-line stance against cryptos partly because ignorant lawmakers view crypto-currencies as another repeat of the MMM debacle. For the continent’s central banks, there is no better pretext in their ongoing fight against cryptos than labeling these fintechs as a danger to the public!

In spite of this, there is still a window opportunity to remedy this, the crypto community needs to go back to the basics. More investment needs to be channeled towards the education part of this business. Such an investment benefits all players.

For example, if crypto start-ups in Zimbabwe had invested more towards this effort then foreign currency account holders who are currently scrambling to withdraw from the banking system will realize they have an option to protect their savings. However, because this topic remains on periphery of the country’s national economy debate, many of such account holders will lose out following the recent foreign currency regulations.

Therefore education and awareness remain important if the objective of unlocking the full potential of crypto-currencies is to be realized.

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